FAYETTEVILLE, Ark. - The value of the Arkansas Razorbacks football program is rising on-and-off the field.
Forbes Magazine estimates the Razorbacks' program to be valued at $89 million. That is a 59% increase since the last ranking in 2009. Then the program was valued at $56 million.
"The growth has been made by a combination of factors including our athletic success, increased television and multi-media rights revenues as well as additional revenue generated by the Southwest Classic, R.S.V.P. and other initiatives," said athletics director Jeff Long. "We will continue to work on increasing the investment in our program."
Forbes bases its rankings on the financial impact of the program in four areas: team's academic value, athletic value, distribution of bowl revenue, and the economic impact of its home games.