Arkansas Razorbacks: Forbes ranks football program among top ten in value

December 22, 2011|Chris Replogle, KY3 News | creplogle@ky3.com

FAYETTEVILLE, Ark. - The value of the Arkansas Razorbacks football program is rising on-and-off the field.

Forbes Magazine estimates the Razorbacks' program to be valued at $89 million. That is a 59% increase since the last ranking in 2009. Then the program was valued at $56 million.

"The growth has been made by a combination of factors including our athletic success, increased television and multi-media rights revenues as well as additional revenue generated by the Southwest Classic, R.S.V.P. and other initiatives," said athletics director Jeff Long. "We will continue to work on increasing the investment in our program."

Forbes bases its rankings on the financial impact of the program in four areas: team's academic value, athletic value, distribution of bowl revenue, and the economic impact of its home games.

"We are proud that we have made significant strides to help establish the University of Arkansas as one of the most valuable college football programs in the nation,” said Long. "We are grateful for the passionate support of the Razorback Nation, which allows us to provide our student-athletes with the resources they need to compete and win in the SEC and nationally."

Forbes Most Valuable College Football Programs

1. Texas – $129 million
2. Notre Dame – $112 million
3. Penn State – $100 million
4. LSU – $96 million
5. Michigan – $94 million
6. Alabama – $93 million
7. Georgia – $90 million
8. Arkansas – $89 million
9. Auburn – $88 million
10. Oklahoma – $87 million
11. Florida - $86 million
12. Tennessee - $82 million
13. Ohio State - $78 million
14. Nebraska - $77 million
15. Wisconsin - $67 million
16. South Carolina - $64 million
17. Texas A&M - $63 million
18. Southern California - $62 million
19. Michigan State - $59 million
20. Iowa - $48 million

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