Rebok and FTC reach settlement over "toning shoes" claims

In a statement Reebok says the company stands behind its easy tone technology and quote:  "... Settling does not mean we agree with the FTC's allegations; we do not. We have received overwhelmingly enthusiastic feedback from thousands of Easytone customers ..."

But the FTC says customer feedback is not a substitute for sound science and set the tone for other companies making similar products and claims.  According to Vladeck, "we're here this morning to remind advertisers that they must have adequate proof of claims they make in their adds."   

Since the toning shoes have hit the market, several studies, including one by the American Council on Exercise have not found any extra benefits from using the product, designed to shift the balance from traditional shoes. 

"The take home message is that whether you walk in normal running shoes or you go out and purchase and make the investment in these toning shoes - you're going to get similar results and effects," said Cedric Bryant, Chief Science Officer for the American Counsel on Exercise. 

Customers seeking a refund from Reebok can go to the FTC website to process their claim online. 

Some of the other companies making similar products include Skechers. A spokesperson says that company has no comment at the present time about the Reebok settlement.